VEROCOMM Storytelling
Communication

How Storytelling Can Benefit Your Business

Sharing describes different things in business: it can mean the sharing of content by storytelling and marketing activity; but it can also be mean speaking about experiences with others, for everyone’s benefit.

Shared Business Experiences

Robert Taylor, Relationship Director of the Royal Bank of Scotland (Future Williams & Glyn), cohosts the popular, invitation-only Connections Event with M3 Media Publishing. He speaks about how storytelling adds value to his clients and other business leaders and entrepreneurs.

“Building relationships is about building trust, and sharing experiences and stories helps to do this,” Taylor says. “Most businesses are problem-solvers, helping those who encounter obstacles these events are an opportunity to put these issues out there and connect with others.”

VEROCOMM Storytelling

Inspirational Storytelling

Attendees at the event exchanged their stories with others in the group. One of the attendees, Henry Spence, MD of Selectequip, in Lichfield, spoke about finding a manufacturing resolution as a supplier to the rail industry.

His solution was a durable, lightweight glass reinforced plastic (GRP) platform for culverts on rail property.  This has had a wide-reaching influence on saving money and health and safety practices.

“We were delighted with Henry’s success,” Taylor stated, “because in a sense it’s also our success. It is a perfect illustration of how supporting business can really pay off and have a lasting legacy.”

More stories came from a customer of Robert, Martin Deignan, from Cheshire-based, ACS Construction Group. He shared about pivotal software solutions for construction companies.

Lastly insight came from Rachael Chiverton, an invoicing and credit collection specialist, who spoke of saving clients from the very real worries of not being paid on time.

“All these stories really resonate because they are inherently interesting and inspiring for others,” Taylor finalized. “They follow a classic arc of problem, obstacle and solution. The value in connecting with others is how it enables us all to form strong, and useful, business relationships based on an understanding of what each of us brings as a unique quality.”

Originally seen on businessaspects

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