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Business, Technology

The Lasting Impact of Mobile Technology in Business Communication

“Millennials’ mobile savvy will make them instrumental in shaping our future workforce”.

With fast innovations and integrations of various technologies, business strategy has grown tremendously over the years. There are now tools that automate tasks and processes which simplify and increase efficiency and productivity.
Mobile technologies has been and ongoing trend which has taken over the business world. The integration of mobile devices has been swift and monumental. The number of mobile phones is estimated to jump to 4.77 billion in 2017. The movement towards mobile has been reshaping the economic landscape for years. The way communicators create, plan and distribute messages has been changed by mobile technology.
Recent developments in numerous areas have generated huge leaps.

mobile phone use 2016

By 2020, there will be 5.5 billion mobile users, representing 70 percent of the global population, according to today’s release of the Cisco Visual Networking Index™ (VNI) Global Mobile Data Traffic Forecast (2015 to 2020). The adoption of mobile devices, increased mobile coverage, and demand for mobile content are driving user growth two times faster than the global population over the next five years.

Customer Experience

With mobile devices everywhere, companies are always looking for new ways to take advantage of the technology. Many people use search engines through their phones, tablets, and laptops. In response, businesses are investing in creating responsive websites.
With mobile apps proliferating these days, a new market has emerged for retailers. Even the real estate industry has designed 3D apps to convey the layout of a property to potential buyers, sometimes well before construction begins.
Naturally, it makes sense that in turn, customers can communicate their feedback about products or services very easily through mobile technology and receive a quick response to any doubts or questions. This interaction helps keep communication clear with users and improves productivity.

Enhance Collaboration

As the workforce becomes more mobile, the technology has enabled companies to grow globally. With mobile devices, colleagues can collaborate from anywhere in the world.
Without smart mobile devices and the internet, it would not have been possible to improve and conduct teleconferences, online meetings, video calls, and more. When mobile users can enter group meeting and conference calls as if they were actually there, the lag in work is reduced, and deadlines are more likely to be met on time, together these all contribute to better workplace productivity.

Optimized Operations

Business operations have never been smoother as the mobile trend grows. With these technologies, processes are streamlined. Cloud computing has been a major player in helping this.

With this newer reach of accessibility, important files stored in the cloud can be accessed from anywhere. Customer care executives can access this data anytime to stay informed with customer needs. The results are more accurate and relevant, helping in speeding up instrumental processes that further improve efficiency.

Marketing Strategies

Mobile marketing is gaining momentum with more customers turning to their devices for their needs. Beacons can be found everywhere in stores via Bluetooth which sends personalized discounts to customers.

Research author at Juniper, Lauren Foye, says,” For retailers one of the major tools is knowing their customers. Tracking user movements in store via beacons allows for targeted marketing and offers. This can also aid in providing invaluable data and statistics to a company. This then drives sales.”

Finally, offering free WIFI to customers can help in gathering valuable customer data which can be implemented to provide more personalized services. Delighted customers are far more likely to recommend your business to others.

Having mobile technology has become a normal part of our everyday lives. It is vital to look ahead to make educated decisions about the strategies you use. Tracking results will aid you in getting the best idea of what works and what doesn’t to make the necessary changes for increased productivity.

Originally see in Business2Community

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